长沙市场调查公司对扩大公司市场份额的6条建议

一个快速处理你的生意的方法就是忽视你的竞争。当你忙碌的忽视他们，他们可能会吃了你的市场份额。如果你不知道竞争是什么，你就不能做出明智的决定来留住你的顾客或者吸引新顾客。但是，作为一个生意人，你如何能收集你的商业竞争情报，这样你就可以保持或扩大你的市场份额？
长沙市场调查公司给大家6条建议：
One fast way to hamstring your small business is to ignore your competition. While youre busy ignoring them, they may be chomping away at your market share. If you dont know what the competition is up to, you cant make the intelligent decisions that will keep the customers you have or entice new ones. But as a small business person, how can you gather intelligence on your business competition so you can keep or expand your market share?
Here are six ways:

1）注意他们的广告
当然，你会阅读当地报纸，看新闻，听收音机，花时间浏览有关你的行业的信息。你的竞争对手的广告可以告诉你很多他们想要瞄准的特定受众，以及他们想要推广什么特定的产品或服务——当你计划自己的促销或广告活动时，这些信息是有用的信息。
调查比赛广告是比较价格和销售和促销的理想方式。长沙市场调查公司发现你越是跟踪竞争对手的促销活动，你就越容易发现他们营销中的弱点，并创建自己的促销活动，从而更有效地推销你的产品或服务。
1) Pay attention to their ads
Of course you read the local newspapers, watch the news, listen to the radio, and spend time surfing for information about your industry. Your competitors ads can tell you a lot about the particular audience theyre trying to target and what particular products or services theyre trying to promote - useful information indeed when youre planning your own promotions or advertising campaigns.
Scouting the competitions ads is an ideal way for you to compare prices and checkout their sales and promotions. The more you keep track of your competitors promotional activities, the easier it becomes for you to spot weaknesses in their marketing and create your own campaigns that are more effective in promoting your products or services.

2）定期访问
最好的竞争情报是当前的情报。因此，如果你的竞争对手有实体店，那就让他们定期访问。
顺便浏览一下是一个很好的方法来关注产品和服务的促销，检查价格，甚至展示创意。
你的竞争对手有网站吗？如果是这样的话，一定要定期访问他们的网站并阅读他们的博客。网站可以是特别丰富的信息宝藏，可以告诉你更多关于你的竞争计划、营销策略，甚至公司的人员，而不是你一次访问他们的设施就能发现的信息。
如果你的竞争对手使用社交媒体，你应该定期检查他们的社交媒体帖子。你不必手动地做这件事，你可以通过使用诸如社会搜索器这样的应用程序来自动化这个过程，它会向你展示脸谱网、 Twitter、YouTube等公司的所有帖子。检查他们的脸谱网和Twitter追随者的数量，以了解他们的受欢迎程度。
2) Visit regularly.
The best competitive intelligence is current intelligence. So if your competitors have brick-and-mortar stores, make it a point to make regular visits.
Dropping by is a great way to keep your eye on what products or services are being promoted, check on prices, and even get display ideas.
Does your competition have a website? If so be sure you regularly visit their websites and read their blogs. Websites can be particularly rich mines of information, telling you more about your competition’s plans, marketing strategy and even the companys personnel than you could ever find out in a single visit to their facilities.
If your competition uses social media you should check their social media postings on a regular basis. You dont have to do this manually - you can automate the process by using an app such as Social-searcher, which will show you all the postings on Facebook, Twitter, Youtube, etc. for a given company. Checkout their numbers of Facebook likes and Twitter followers to get an idea of their popularity.

3）询问你的同事
下一次你和你的网络小组或与一些商业同事交往时，问问他们中的一些人，他们对你的竞争对手的名字了解多少。你可能会说，例如，“你听说过J.B.的大生意吗？”如果你知道人意识到企业的存在，你可能会说，“听到J.B.的大生意什么的吗？”这样你就可以使你对竞争对手的计划有所了解，比如即将到来的销售，人事变动，甚至是出售生意的愿望。
3) Ask your business colleagues.
The next time youre with your networking group or socializing with some business colleagues, ask some of them individually what they know about your competitors by name. You may say, for instance, "Have you heard of J.B.s Big Business?" Or if you know the person is aware the business exists, you might say, "Hear anything about J.B.s Big Business lately?" Keeping your ear to the ground this way might net you some advance knowledge of your competitors plans, such as a coming sale, a personnel change or even a wish to sell the business.

4）询问他们的客户/客户
这并不意味着你应该挂出店锁眼的人当他们来到外面。但是他们的一些客户/客户可能是你的客户/客户。或者你可能会遇到一些他们的客户/客户在社交场合。
问某人是否曾经和你的竞争对手打过关系是很容易的。如果一个人说他有，问他对他所得到的客户服务和竞争对手的工作有什么看法。你的竞争对手告诉你的东西可能是你的生意可以改进的，或者给你一个你可以采纳的想法。
长沙市场调查公司强调不要害怕钻研；记住，你在寻找可以使用的信息。如果有人说，“服务是伟大的”，除了你喜欢他以外，什么也不会告诉你。深入挖掘，问一个问题，比如：“你特别喜欢这项服务吗？”或者“你认为他们做得特别好？”
4) Ask their customers/clients.
This doesnt mean you should hang out outside their store buttonholing people when they come out. But some of their customers/clients may be your customers/clients. Or you may encounter some of their customers/clients in social situations.
Its easy enough to ask someone if he or she has ever dealt with your competitors. If a person says he has, ask what he thought of the customer service he got or the work the competitor did. What your competitions customers tell you might be something your business could improve on or give you an idea you could adopt.
Dont be afraid to delve; remember, youre looking for information that you can use. If someone says, "The service was great", that doesn’t tell you anything except that he liked it. Dig deeper by asking a question such as, "What did you especially like about the service?" or "What do you think they did especially well?"

5）成为客户
作为一个实际的客户可以是一个伟大的方式，以保持在任何新产品和/或服务，你的竞争对手，并找出你的竞争对手的客户如何处理的顶部。
如果你是一家咖啡店老板，而其他人在几个街区之外经营一家咖啡店，你去看看他们的产品并结账他们的顾客服务（或者你更愿意谨慎些，送一个朋友或家人）是不是有道理呢？
除了能够在价格、产品和客户服务等方面进行比较之外，你还可以收集一些关于别人如何改进你自己业务的优秀建议。
5) Be a customer.
Being an actual customer can be a great way to keep on top of whatever new products and/or services your competition comes up with and find out just how your competitors customers are treated.
If youre a coffee shop owner and someone else is running a coffee shop a few blocks away, wouldnt it make sense for you to go over and sample their products and checkout their customer service (or if you prefer to be discreet, send a friend or family member)?
Besides being able to compare things such as price, products and customer service on the spot, you might even gather some great tips about how the other person does things that could improve your own operations.

6）注册
你的竞争对手的业务可以为客户提供某种类型的会员或客户忠诚度计划。会员通常包括通过电子邮件通知销售或事件。不要错过这个机会来跟上你的竞争者给她的顾客提供的东西。如果有竞争对手的通讯，也可以报名参加。这是收集竞争情报的另一种简单方法。
当谈到你的竞争对手时，你对他们现在正在做的事情和将来打算做什么的了解越多，你对自己的小生意就可以做出更好的决定。在竞争对手身上收集竞争情报需要成为你的习惯之一。
6) Sign up.
Your competitors business may offer customers some sort of membership or customer loyalty program. Membership usually includes being notified of sales or events by email. Dont pass up this opportunity to keep up with what your competitor is offering her customers. Also sign up for your competition’s newsletter, if there is one. Its another super easy way to gather competitive intelligence.
When it comes to your competition, the more you know about what theyre doing now and what theyre planning to do in the future, the better decisions youll be able to make about your own small business. Gathering competitive intelligence on your competitors needs to become one of your regular habits.

来自长沙市场调查公司——湖南奥思卓市场研究咨询有限公司 15116470132 陈经理

上一篇：长沙市场调查公司：市场机会研究内容和案例剖析 下一篇：长沙市场调查公司：市场调查的定义和企业使用市场调查的正确方式

湖南奥思卓市场研究咨询有限公司

Add：长沙市天心区芙蓉中路三段268号蓉苑C座2704室
Mp：0731-82433606，15116470132陈经理
E-mail:acetrue_mr@163.com
全国服务热线：400-7056-687

湖南奥思卓市场研究咨询有限公司提供长沙市场调查、长沙问卷调查、长沙市场调研、长沙市场研究、湖南市场调查、湖南问卷调查、湖南市场调研、湖南市场研究、长沙满意度调查、长沙第三方测评、长沙第三方调研、长沙第三方调查、长沙第三方评估、全国文明城市创建第三方测评、文明创建第三方测评、长沙广告效果评估、长沙第三方社会评价、长沙政府满意度测评、长沙患者满意度调查、长沙业主满意度调查、长沙物业满意度调查、长沙房地产调查、长沙房地产调研、长沙房地产市场调查、长沙房地产市场调研、长沙商业地产调研、长沙神秘顾客和湖南神秘顾客调查，同时也是湖南文明城市测评、文明城市第三方评估、文明创建第三方测评、项目可行性报告、行业研究、可行性报告撰写的第三方机构和公司。业务合作请联系陈经理：15116470132

网站备案/许可证号湘ICP备19020065号-1

技术支持：千度网络